Follow up before the job goes cold
A customer may be interested and still fail to respond because they are busy, comparing options, or waiting on another decision-maker.
A simple follow-up schedule keeps the proposal moving without making the conversation feel pushy.
Use a three-touch rhythm
Send the proposal, check in after a couple of business days, then follow up again near the expiration date. Keep each message short and specific.
The point is not to argue the price. The point is to answer questions, confirm timing, and make the next step easy.
Track the reason when work is lost
If a customer passes, capture the reason. Price, timing, scope confusion, and no-response all teach different lessons.
Over time, those notes show whether proposals need better pricing, clearer scope, faster delivery, or stronger qualification.
