Separate worksheet from proposal
The internal estimate is for you. It can include labor burden, overhead, profit, equipment, and pricing assumptions.
The client proposal is for the customer. It should explain what will be done, what it costs, when it happens, and how they approve it.
Lead with scope
A proposal gets easier to approve when the customer understands the exact work included. List the service items plainly and avoid vague promises.
If something is not included, say so in the scope or terms before the job begins.
Make acceptance obvious
Do not end a proposal with a dead stop. Add a signature area, acceptance instructions, and practical terms for payment, scheduling, and changes.
The goal is to make the next step feel simple and professional.
